01 / THE SITUATION
GetW9 helps businesses collect W-9s and manage vendor information. That creates a practical content challenge: explain an unfamiliar or sensitive topic without burying the reader in terminology.
STORY 04 / GETW9
Make the paperwork make sense.
Nobody opens a browser hoping to read more about paperwork. They arrive with a question and want to get on with their day.
FOCUS
Content
MY CONTRIBUTION
Content planning · SEO · Social content
WORK SHOWN
Content & marketing
CONTENT / GETW9EDITORIAL APPROACH
START WITH THE QUESTION
What happens
when a contractor
hasn’t sent a W-9?
A useful answer comes first.
A visual explanation of the approach. No internal systems or data shown.
02 / THE DECISION
Begin with the reader’s question. Build a clear answer, check the factual claims, and give the reader a useful next step. Adapt the idea to each platform rather than copying the same caption everywhere.
03 / THE WORK
I work across topic planning, article and SEO review, social captions, visual briefs, and support-message drafts. AI helps with research, drafting, and production. Source checks and human review remain part of handling sensitive claims.
04 / WHAT CAME OUT OF IT
Educational articles, social-content packages, and product communication shaped around real user questions. This work demonstrates the editorial process and deliverables; performance results are a separate measurement question.
Clarity is part of the service you give the reader.
CARRIED INTO THE NEXT CHAPTER